Students listening to lecture

Inequality can begin in the workplace, long before a woman enters the workforce.
Gender stereotyping and the perception that some subjects or career options aren’t ‘suitable’ for girls or women can be pervasive in some schools, families, or communities. This can often result in fewer girls choosing to study STEM subjects at school, and fewer young women choosing careers in what are currently male-dominated industries.

These male-dominated industries tend to be higher paid than female-dominated industries, which disenfranchises and disadvantages women and further reinforces the pay and gender wealth gap. Addressing gender equality in the workplace doesn’t just benefit women; it comes with a raft of advantages for everyone.

Gender equality in the workplace leads to;

  • provides increased productivity
  • sparks higher levels of innovation
  • brings a diversity of views to help inform and improve decision making
  • helps serve an increasingly diverse customer base
  • increases workplace flexibility
  • creates a more stable workforce
  • results in a higher Gross Domestic Product (GDP)
  • increases workplace flexibility

Despite all these advantages, workforce gender equality remains an impediment to everyone, but especially to women when it comes to their career choices.


Choosing a career path in a male-dominated industry doesn’t have to mean choosing a rocky road ahead. There are plenty of women who have paved the path before you and made their mark. Our role is to introduce them to you and share their journey so you can learn from their experiences and make your own mark.

On our website you’ll find a collection of inspiring case studies of women who have all been where you are, and who have all ignored the ‘norms’ and society’s expectations to achieve success in male-dominated industries.

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